Better Keyword

Better keyword - why not the best?

We use the words "better keyword" because ANYTHING web is an evolution.  25% of the keywords we target today will be different in 6 months. 

Why is this so you ask?  Well consider the constantly changing landscape of products/services (either actual or perceived), brands, competition, advertising, technology, social media, changes in Google ranking algorithms, etc. 

Top line...think "ipad2," "typewriter," "green printing," "organic pest control,"-  was this the same 1, 3, 5 years ago?  We think not!

Take a peek at the following Google trends data for the ipad.  Yep the better keyword matters, it evolves, change with it and adjust or be left behind.