Tampa SEO

What is a Tampa SEO?

A Tampa SEO is someone who specializes in the art of search engine marketing. Search engine marketing is the sophisticated art of improving a website search engine visibility utilizing natural search listings and managing paid advertising to give the most affordable and effective performance on budget.

Many claim to do search engine marketing for small and medium-size businesses; however few have the technical expertise, talent or tools to do the job effectively. Those organizations that do we have the technical expertise, talent, and tools are often way overpriced for the average small or medium-sized business.

Our process of targeting the better keywords, which has been proven for very large companies working with global brand agencies, was unavailable until a few years ago for the small and medium-size business marketplace. To read more about our how to keyword research process click here.

Why you need a Tampa SEO?

Tampa SEO is complicated but well worth the effort. In fact, because of search engines, there has been no other time in history where a more level playing field has existed for small brands to compete with those of big-box retailers and service companies; often with much much smaller budgets.

Achieving rankings on page one of Google is very important whether you're national brand like Sears or a small mom-and-pop hardware store. At this time there are well over 160 various combinations of factors that Google uses to adjust their algorithms from the search marketing standpoint. Google treats each keyword, in each industry, at various times differently than others. In addition, Google is constantly changing their algorithms with major adjustments being done roughly 4 to 6 times per year.

As you might expect, achieving and maintaining search engine rankings is more than a full time job. Your Tampa SEO has the responsibility of monitoring and adjusting your interactive presence to ensure the highest potential rankings and continually targeting and optimizing for the better keyword.

Why you need dock29 marketing to be your Tampa SEO?

The answer is simple. We have the greatest SEO expertise available in this marketplace. When we say marketplace, we are not just referring to the local geography of Tampa, but the entire small and medium-size business marketplace across dozens of verticals. All this experience results in just one thing; the best, most accountable, search engine marketing program available today for the small and medium-size business.

Our Tampa SEO process is by far the best and simpliest way to ensure search engine marketing success. Our Tampa SEO process works like this:

1. We build out the largest keyword list the organization has ever compiled
2. Test those keywords live in Google
3. Bucket the keywords into target social, target organic search, target pay per click, don’t target
4. Craft & manage interactive campaign to achieve best performance whatever the companies KPIs
5. Provide a monthly report via email to management with highlights (to report how we're doing) and action steps (what we are going to do next month) and attached the reports in PDF for review (if you’re a data freak like us).
6. (Unique to social) - Social Media Alert & Engage Program. We will put in alerts to notify us immediately of any mention of the company's brand, product and/or service, or any other keywords that are targeted. Then, depending on the level of service we will either engage in correspondence on the company's behalf, engage in correspondence on the company's behalf with approval provided for each message, or simply let the organization field all correspondence directly.

A special note to all the ....DIY Tampa SEO 's

Just a quick message for the do-it-yourselfers in Tampa. This is a full-time job. There are no shortcuts or quick fixes. There is real work involved in achieving rankings in maintaining them for the long term. In addition, targeting the right keyword is absolutely critical to seeing healthy returns on any interactive investment, whether that be time or capital.

Tools like Google's AdWords estimator tool can be very helpful in doing a quick and dirty analysis, but are far from perfect in determining the exact keywords that you need to target. In fact, most keywords with your local city, either before or after the keyword, are often not included in the search results estimate. One must not forget that Google's main interest is to make money, and as a result, would appear to hide or minimize the visibility of potential local targeted keywords. In a recent client example, Google's AdWords estimator tool was showing zero results for a local keyword that was actually receiving upwards of 400 search impressions per week.