What is a Sarasota SEO?
A Sarasota SEO is someone who specializes in the art of search engine marketing. Search engine marketing is the sophisticated art of improving a website search engine visibility utilizing natural search listings and managing paid advertising to give the most affordable and effective performance on budget.
Many claim to do search engine marketing for small and medium-size businesses; however few have the technical expertise, talent or tools to do the job effectively. Those organizations that do we have the technical expertise, talent, and tools are often way overpriced for the average small or medium-sized business.
Our process of targeting the better keywords, which has been proven for very large companies working with global brand agencies, was unavailable until a few years ago for the small and medium-size business marketplace. To read more about our how to keyword research process click here.
Why you need a Sarasota SEO?
Sarasota SEO is complicated but well worth the effort. In fact, because of search engines, there has been no other time in history where a more level playing field has existed for small brands to compete with those of big-box retailers and service companies; often with much much smaller budgets.
Achieving rankings on page one of Google is very important whether you're national brand like Sears or a small mom-and-pop hardware store. At this time there are well over 160 various combinations of factors that Google uses to adjust their algorithms from the search marketing standpoint. Google treats each keyword, in each industry, at various times differently than others. In addition, Google is constantly changing their algorithms with major adjustments being done roughly 4 to 6 times per year.
As you might expect, achieving and maintaining search engine rankings is more than a full time job. Your Sarasota SEO has the responsibility of monitoring and adjusting your interactive presence to ensure the highest potential rankings and continually targeting and optimizing for the better keyword.
Why you need dock29 marketing to be your Sarasota SEO?
The answer is simple. We have the greatest SEO expertise available in this marketplace. When we say marketplace, we are not just referring to the local geography of Sarasota, but the entire small and medium-size business marketplace across dozens of verticals. All this experience results in just one thing; the best, most accountable, search engine marketing program available today for the small and medium-size business.
Our Sarasota SEO process is by far the best and simpliest way to ensure search engine marketing success. Our Sarasota SEO process works like this:
A special note to all the ....DIY Sarasota SEO 's
Just a quick message for the do-it-yourselfers in Sarasota. This is a full-time job. There are no shortcuts or quick fixes. There is real work involved in achieving rankings in maintaining them for the long term. In addition, targeting the right keyword is absolutely critical to seeing healthy returns on any interactive investment, whether that be time or capital.
Tools like Google's AdWords estimator tool can be very helpful in doing a quick and dirty analysis, but are far from perfect in determining the exact keywords that you need to target. In fact, most keywords with your local city, either before or after the keyword, are often not included in the search results estimate. One must not forget that Google's main interest is to make money, and as a result, would appear to hide or minimize the visibility of potential local targeted keywords. In a recent client example, Google's AdWords estimator tool was showing zero results for a local keyword that was actually receiving upwards of 400 search impressions per week.